Chili Chat's Chili Model of the Year Signs Lucrative Contract.

Chili Chat is delighted to announce that 2011's chili model of the year has signed an 8 year contract with Hormel!

A virtual unknown in the chili modeling industry, Gert Cheddar was working as concierge at a Ramada in Beaverton, OR, before a chance meeting with Chili Chat in December, 2010.

After the long drive to Beaverton for the 35^th annual Sour Cream festival, the Chili Chat team checked into their favorite Ramada Inn and Suites, which is just a stone’s throw from the Blearn Kitsmiller Memorial Convention Center and needed to fill their bellies.  We decided to visit the hotel’s friendly concierge, Gert Cheddar, who was able to direct us to the finest chili establishment in all of Beaverton.  Luckily she was just finishing up her shift and offered to join us for a bowl and show us a bit of the town.

We followed Gert in her ’71 Ford Pinto to Pippenbrink’s Pub n’ Grub, a dinky little dive just off the beaten path. After conversing with some of the local folk, we got down to business and ordered up 5 bowls of their finest chili. It was apparent from the first bite that Gert was born to eat chili. It just came so naturally, we didn’t hesitate to offer her a part time gig doing some freelance chili modeling.

After our first photo shoot with Gert and a kiddie pool of firehouse chili, the phones began to ring off the hook with offers from some of the biggest names in the chili world.  It was only a matter of time before she inked a lucrative deal with one of the top dogs in the industry.

Congratulations to Hormel Chili for locking up this beauty for 8 years. The terms of this deal were undisclosed, but our accountants are estimating anywhere between 1.5 - 2 million dollars, plus chili incentives. Don’t fret though gents, as part of contractual negotiations with Hormel, the lovely Gert Cheddar will remain a freelance model for chili chat for years to come!

Congratulations Gert, you’re goin’ places kid!

Cheers,